Advanced Certificate in Email Marketing & Social Media
-- viewing nowThe Advanced Certificate in Email Marketing & Social Media is a comprehensive course designed to empower learners with the essential skills required for success in digital marketing. This course focuses on two critical areas of digital marketing: email marketing and social media.
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Course Details
• Email Marketing Strategy & Campaign Planning • Includes creating a comprehensive email marketing strategy, setting campaign goals, and target audience segmentation.
• Design & Content Creation for Emails • Covers email design principles, creating engaging content, and optimizing for different devices and email clients.
• Social Media Marketing Strategy & Planning • Focuses on creating a social media marketing strategy, setting goals, and understanding different social media platforms.
• Social Media Content Creation & Curation • Teaches creating engaging social media content, curating content from other sources, and optimizing for different social media platforms.
• Email Automation & Drip Campaigns • Covers email automation, creating drip campaigns, and trigger-based email marketing.
• Social Media Advertising & Paid Promotions • Focuses on social media advertising, creating effective ads, and optimizing ad campaigns.
• Metrics, Analytics, & Reporting for Email Marketing & Social Media • Teaches how to measure email marketing and social media performance, analyze metrics, and create reports.
• Email Deliverability & List Management • Covers email deliverability, managing email lists, and best practices for list growth and maintenance.
• Social Media Ethics & Legal Considerations • Focuses on ethical and legal considerations in social media marketing, including privacy, data protection, and disclosure requirements.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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