Executive Development Programme in Strategic SMS for Black Friday

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The Executive Development Programme in Strategic SMS is a certificate course specifically designed for Black Friday to equip learners with essential skills for career advancement. This programme is crucial in the current business landscape, where effective and efficient communication is vital for success.

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About this course

The course covers the latest trends and best practices in strategic SMS, enabling learners to create and implement effective SMS campaigns that drive business results. With a focus on practical skills and real-world application, learners will have the opportunity to work on hands-on projects and collaborate with industry experts. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to excel in their careers and drive business growth through strategic SMS. This programme is in high demand in various industries, making it an excellent investment for professionals looking to stay ahead of the curve and advance in their careers.

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Course Details

Strategic Planning for Black Friday: Understand the importance of advanced planning for a successful Black Friday event, including setting goals, identifying target audiences, and analyzing market trends.

Consumer Behavior and Analysis: Study consumer behavior during Black Friday and learn how to analyze customer data to inform your SMS marketing strategy.

SMS Campaign Management: Learn best practices for managing SMS campaigns, including segmentation, personalization, and timing.

Copywriting for SMS Marketing: Master the art of writing effective SMS messages that drive sales and engagement during Black Friday.

SMS Marketing Metrics and Analytics: Understand the key metrics to track and analyze for your SMS marketing campaigns during Black Friday, including open rates, click-through rates, and conversion rates.

Legal and Compliance Considerations: Stay up-to-date on legal and compliance considerations for SMS marketing during Black Friday, including regulations around opt-ins, opt-outs, and spam.

Integrating SMS with Other Marketing Channels: Learn how to integrate SMS with other marketing channels, such as email and social media, to create a cohesive Black Friday marketing strategy.

Testing and Optimization: Understand the importance of testing and optimization for SMS marketing during Black Friday, including A/B testing, segmentation, and personalization.

Case Studies and Best Practices: Study real-world case studies and best practices for SMS marketing during Black Friday to inform your own strategy.

Career Path

The Executive Development Programme in Strategic SMS for Black Friday requires professionals to excel in various roles, each with its unique function and significance in the UK job market. The 3D pie chart above showcases the distribution of these roles, emphasizing their relevance to the industry. In this programme, a Digital Marketing Manager takes on the responsibility of overseeing and managing online marketing campaigns, social media, and content marketing. With an average salary range of £35,000 to £55,000, this role accounts for 25% of the workforce in this sector. An E-commerce Director leads the development and execution of e-commerce strategies, driving sales, and ensuring customer satisfaction. As a crucial part of the team, this role has a 20% distribution and offers a salary range between £50,000 and £90,000. Data Analysts and Business Intelligence Managers work hand-in-hand to collect, analyze, and interpret complex data, turning it into actionable insights for the company. These roles account for 15% and 10% of the workforce, respectively, with an average salary range between £30,000 and £60,000 for Data Analysts and £40,000 to £80,000 for Business Intelligence Managers. A CRM Specialist manages the company's relationships and interactions with its customers and clients, ensuring customer satisfaction and loyalty. This role represents 10% of the workforce and offers a salary range between £30,000 and £60,000. Lastly, SEO and Content Marketing Managers optimize the company's online content and search results, driving web traffic and boosting brand visibility. Both roles account for 10% of the workforce and offer a salary range between £30,000 and £50,000 for SEO Specialists and £35,000 to £55,000 for Content Marketing Managers. The Executive Development Programme in Strategic SMS for Black Friday targets professionals with diverse skill sets and experiences, providing them with the tools and knowledge necessary to succeed in this competitive industry.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC SMS FOR BLACK FRIDAY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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