Global Certificate in Ethical Link Building and Digital Strategy
-- viewing nowThe Global Certificate in Ethical Link Building and Digital Strategy is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of ethical link building, a critical aspect of search engine optimization (SEO), and digital strategy.
4,769+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Ethical Link Building: Understanding the fundamentals of ethical link building, its importance in SEO, and the role of high-quality backlinks. • Google's Guidelines: Familiarizing with Google's Webmaster Guidelines, best practices, and penalties for violating link schemes. • White-hat Link Building Strategies: Exploring proven, legitimate techniques for acquiring high-quality backlinks, such as content creation, guest blogging, and outreach. • Keyword Research: Utilizing tools and techniques to identify relevant keywords and topics for linkable assets and guest posts. • Competitor Analysis: Analyzing competitors' backlink profiles to discover opportunities and inform link building strategies. • Content Marketing: Developing and promoting valuable, relevant, and consistent content to attract and engage a target audience, and encourage backlinks. • Link Auditing: Evaluating a website's existing backlinks to identify and disavow harmful or low-quality links, and improve overall link profile health. • Analytics and Reporting: Monitoring, analyzing, and reporting on link building efforts using tools such as Google Analytics and Google Search Console. • Digital Strategy: Aligning link building with overall digital marketing objectives, and integrating it into a comprehensive digital strategy.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate