Global Certificate in A/B Testing & Behavioral Economics

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The Global Certificate in A/B Testing & Behavioral Economics is a comprehensive course that equips learners with the essential skills needed for data-driven decision making in today's digital world. This course is vital for professionals looking to advance their careers in industries such as marketing, product management, and data analytics.

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About this course

The course covers the principles of A/B testing, experiment design, and behavioral economics, providing learners with a deep understanding of how to optimize digital products and services for user engagement and conversion. Learners will gain hands-on experience in designing and implementing A/B tests and analyzing results using industry-standard tools. By completing this course, learners will be able to demonstrate their expertise in A/B testing and behavioral economics, making them highly valuable to employers seeking to make data-driven decisions. This certification will differentiate learners in a competitive job market and provide them with the skills needed to succeed in their careers.

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Course Details

• A/B Testing Fundamentals
• Hypothesis Testing in A/B Testing
• Setting Up and Running A/B Tests
• Statistical Analysis of A/B Test Results
• Behavioral Economics Principles
• Behavioral Economics in A/B Testing
• Common Pitfalls in A/B Testing and How to Avoid Them
• Advanced A/B Testing Techniques
• Interpreting A/B Test Results: Significance, Power, and Effect Size
• Ethical Considerations in A/B Testing and Behavioral Economics

Career Path

The A/B testing and behavioral economics field is rapidly growing, with a variety of roles experiencing increased demand in the UK job market. This 3D pie chart highlights the percentage of job opportunities in popular positions such as Product Manager, Data Scientist, Marketing Analyst, Web Developer, UX Designer, and Business Analyst. The data displayed is based on current job market trends, providing valuable insights for professionals and organizations looking to understand and capitalize on the growth of these in-demand skills.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN A/B TESTING & BEHAVIORAL ECONOMICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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