Professional Certificate in Ethical Branding and Search Engine Optimization
-- viewing nowThe Professional Certificate in Ethical Branding and Search Engine Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in the ever-evolving digital marketing landscape. This course highlights the importance of ethical branding and SEO practices, emphasizing the significance of creating authentic, trustworthy, and sustainable digital brands.
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Course Details
• Understanding Ethical Branding: principles, benefits, and best practices
• Building a Strong Brand Identity: values, mission, vision, and personality
• Ethical Guidelines for Brand Storytelling and Messaging
• Authenticity, Transparency, and Trust in Branding
• Navigating Brand Crisis: ethical decision-making and response strategies
• Introduction to Search Engine Optimization (SEO)
• Keyword Research and Analysis for Ethical SEO
• On-page and Off-page SEO Techniques for Ethical Optimization
• Technical SEO: site speed, mobile optimization, and structured data
• Ethical Link Building Strategies for Sustainable SEO Growth
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