Executive Development Programme in AI and Customer Analytics
-- viewing nowThe Executive Development Programme in AI and Customer Analytics is a certificate course designed to meet the growing industry demand for professionals with expertise in artificial intelligence and data analysis. This program emphasizes the importance of leveraging AI and customer analytics to drive business growth and innovation, providing learners with essential skills for career advancement in today's data-driven economy.
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Course Details
• Introduction to Artificial Intelligence (AI): Understanding AI basics, history, and current trends. Exploring AI subfields and their applications.
• Data Analysis for Business: Data-driven decision making, data visualization, statistical methods, and data storytelling.
• Machine Learning (ML) Fundamentals: Supervised, unsupervised, and reinforcement learning; regression, classification, and clustering algorithms.
• Customer Analytics with AI: Customer segmentation, behavior prediction, churn reduction, and recommendation systems.
• Natural Language Processing (NLP): Text mining, sentiment analysis, chatbots, and virtual assistants.
• AI in Marketing: Personalized marketing, customer journey analysis, and marketing automation.
• Ethics and AI: Bias, fairness, transparency, privacy, and regulation in AI applications.
• Leadership and Change Management: Leading and managing AI transformation in organizations; overcoming resistance and driving adoption.
• AI Project Management: Planning, executing, and monitoring AI projects; managing risks, resources, and stakeholders.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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