Executive Development Programme in SEO & Customer Journey

Name: Executive Development Programme in SEO & Customer Journey
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The Executive Development Programme in SEO & Customer Journey is a certificate course designed to provide professionals with essential skills in Search Engine Optimization (SEO) and customer journey management. In today's digital age, businesses rely heavily on online presence and customer engagement, making this course increasingly important.

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About this course

The course covers topics such as SEO strategies, keyword research, customer journey mapping, and analytics, equipping learners with the skills to drive traffic, improve search engine rankings, and optimize the customer experience. With the growing demand for SEO specialists and digital marketing professionals, this course provides a valuable opportunity for career advancement. By the end of the course, learners will have a comprehensive understanding of SEO and customer journey best practices, enabling them to make informed decisions and drive growth for their organizations. Enroll today and take the first step towards a rewarding career in digital marketing.

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Course Details

• Introduction to SEO & Customer Journey: Understanding the basics of SEO, its importance in digital marketing, and the role of customer journey in optimizing online presence.
• Keyword Research & Analysis: Identifying high-value keywords, analyzing competition, and incorporating them into website content and metadata.
• On-page Optimization: Improving website structure, content, and meta data to increase visibility in search engines.
• Off-page Optimization: Building high-quality backlinks, managing online reputation, and leveraging social media for SEO benefits.
• Technical SEO: Optimizing website architecture, improving page speed, and ensuring mobile-friendliness.
• Customer Journey Mapping: Visualizing and understanding the customer experience, identifying pain points, and optimizing touchpoints for conversion.
• Conversion Rate Optimization (CRO): Utilizing A/B testing, heatmaps, and user feedback to improve website conversion rates.
• Analytics & Reporting: Tracking and measuring SEO and customer journey performance, and leveraging data for decision making.

Career Path

The **Executive Development Programme in SEO & Customer Journey** focuses on providing expert training in the ever-evolving landscape of digital marketing. With an emphasis on search engine optimization (SEO) and the customer journey, this development program offers a comprehensive curriculum to stay ahead in the UK job market. 1. **SEO Specialist**: With 40% of our focus, this role ensures that websites rank higher in search engine results, driving increased organic traffic and conversions. Demand for this skill is high, with attractive salary ranges for those who excel in this field. 2. **Content Marketing Manager**: As a crucial component of digital marketing, content marketing managers (30%) create and manage valuable, relevant content to engage and attract a target audience. This role integrates well with SEO efforts, further elevating online presence and conversions. 3. **Customer Journey Analyst**: With 20% of our focus, customer journey analysts map and analyze the customer experience across different platforms, touchpoints, and devices. This role helps optimize the user experience, fostering customer loyalty and long-term growth. 4. **Digital Marketing Manager**: Overseeing 10% of the curriculum, digital marketing managers lead cross-functional teams to create, implement, and manage digital marketing campaigns for businesses. This role requires a strong understanding of SEO, content marketing, and customer journey optimization to achieve desired results. Our **Executive Development Programme in SEO & Customer Journey** prepares professionals to excel in these growing roles, with the latest strategies and best practices to succeed in the UK's competitive digital marketing landscape.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

EXECUTIVE DEVELOPMENT PROGRAMME IN SEO & CUSTOMER JOURNEY

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

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