Professional Certificate Strategic CRM and Business Transformation
-- viewing nowThe Professional Certificate in Strategic CRM and Business Transformation is a comprehensive course designed to empower professionals with the skills necessary to drive customer-centric business transformation. This program emphasizes the importance of CRM in modern businesses, focusing on strategy development, data-driven decision making, and customer experience management.
3,106+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Strategic Customer Relationship Management (CRM): An overview of CRM and its role in business transformation. Understanding customer needs, preferences, and behavior to drive growth and profitability.
• Data-Driven CRM: Leveraging data analytics and business intelligence to enhance customer engagement, segmentation, and personalization.
• Customer Experience (CX) Strategy: Designing and implementing a customer-centric CX strategy that aligns with business goals and objectives.
• CRM Technology: Exploring CRM platforms and tools for automating customer interactions, managing customer data, and improving customer engagement.
• CRM Integration: Integrating CRM with other business systems, such as marketing automation, sales, and customer service.
• Change Management: Implementing change management best practices for successful CRM adoption and business transformation.
• CRM Metrics and Analytics: Measuring and analyzing CRM performance using key metrics and analytics to drive continuous improvement and business growth.
• CRM and Digital Transformation: Leveraging CRM to drive digital transformation and stay competitive in a rapidly changing business landscape.
• CRM Success Stories: Case studies and best practices of successful CRM and business transformation implementations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate