Professional Certificate Strategic CRM: Driving Business Value

-- viewing now

The Professional Certificate in Strategic CRM: Driving Business Value is a comprehensive course designed to enhance your understanding of CRM strategies and their implementation in driving business growth. This program emphasizes the importance of CRM in creating meaningful customer relationships, improving customer experience, and increasing revenue.

4.5
Based on 2,771 reviews

4,872+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In high demand in various industries, CRM professionals with strategic skills are highly valued for their ability to leverage data-driven insights to make informed business decisions. This course equips learners with essential skills in CRM strategy, data analysis, and customer experience management for career advancement and improved business performance. Through real-world examples, case studies, and practical exercises, learners will gain hands-on experience in designing and implementing CRM strategies, analyzing customer data, and measuring CRM success. By completing this course, learners will be well-prepared to drive business value through effective CRM strategies, ensuring long-term customer loyalty and business growth.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details


• Strategic Customer Relationship Management
• Understanding CRM Business Value
• Implementing CRM Systems
• CRM Data Analysis and Insights
• Customer Segmentation and Targeting
• Personalized Customer Experience
• CRM Integration with Marketing and Sales
• Measuring CRM Success
• Continuous CRM Strategy Improvement
• Ethical Considerations in CRM

Career Path

The CRM job market is an ever-evolving and exciting field, offering various roles for professionals seeking to drive business value in the UK. This 3D pie chart highlights the current trends in the CRM job market, providing a visual representation of the percentage distribution of popular CRM roles. 1. **CRM Manager**: As a CRM Manager, you will be responsible for overseeing the implementation and execution of CRM strategies, ensuring optimal business performance and customer satisfaction. The current trends show that CRM Managers account for 25% of the CRM job market in the UK. 2. **CRM Analyst**: CRM Analysts play a crucial role in extracting meaningful insights from CRM data, helping businesses make informed decisions. With a 20% share, the demand for CRM Analysts in the UK is steadily increasing. 3. **CRM Developer**: CRM Developers are in charge of building and customising CRM platforms to fit specific business needs. They represent 15% of the CRM job market, offering excellent opportunities for professionals with strong technical skills. 4. **CRM Specialist**: CRM Specialists combine technical and strategic skills to implement and optimise CRM systems, driving business value. With a 20% share, they are essential for CRM strategy execution. 5. **CRM Consultant**: CRM Consultants provide valuable guidance to businesses, helping them implement effective CRM strategies and solutions. They account for 20% of the CRM job market, offering rewarding opportunities for experienced professionals.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE STRATEGIC CRM: DRIVING BUSINESS VALUE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment