Executive Development Programme in Ad Tech Mastery

Name: Executive Development Programme in Ad Tech Mastery
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The Executive Development Programme in Ad Tech Mastery is a certificate course designed to empower professionals with the latest advertising technology skills. This program emphasizes the importance of ad tech in today's data-driven marketing landscape, addressing industry demand for experts who can leverage ad tech to drive business growth.

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About this course

By enrolling in this course, learners gain essential skills in ad tech mastery, including programmatic advertising, data-driven attribution, and cross-channel measurement. These skills equip professionals to make informed, data-driven decisions that optimize marketing performance and deliver outstanding ROI. As a result, course participants are well-positioned to advance their careers in marketing, advertising, and digital media. In summary, the Executive Development Programme in Ad Tech Mastery is a crucial investment for professionals seeking to stay ahead in the rapidly evolving ad tech industry. By providing a comprehensive education in ad tech best practices, this course equips learners with the skills and knowledge they need to succeed in today's competitive marketing landscape.

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Course Details

• Ad Tech Landscape
• Programmatic Advertising
• Data Management Platforms (DMPs)
• Demand Side Platforms (DSPs)
• Supply Side Platforms (SSPs)
• Ad Exchanges and Marketplaces
• Ad Fraud and Viewability
• Cross-Device Tracking and Targeting
• Ad Tech Metrics and Analytics
• Future Trends in Ad Tech

Career Path

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