Certificate in SEO Audit: Core Principles

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The Certificate in SEO Audit: Core Principles is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This course focuses on the importance of Search Engine Optimization (SEO) audits, which are critical for improving a website's visibility and search engine ranking.

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About this course

In today's digital age, the demand for SEO specialists is at an all-time high. By earning this certification, learners demonstrate their proficiency in conducting SEO audits, identifying technical and content-related issues, and providing actionable recommendations to optimize websites for search engines. The course covers core principles, including SEO audit methodologies, keyword research, on-page and off-page optimization, and technical SEO. Learners will gain hands-on experience with industry-leading tools and best practices, preparing them for success in this competitive field. Invest in your career today by enrolling in the Certificate in SEO Audit: Core Principles course and unlock your full potential as an SEO specialist.

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Course Details


• Introduction to SEO Audit
• Understanding Keyword Research
• On-page SEO Optimization
• Technical SEO Audit
• Off-page SEO Analysis
• Mobile Optimization and SEO
• Local SEO Audit
• SEO Analytics and Reporting
• SEO Best Practices and Guidelines
• Case Studies and Real-world SEO Audits

Career Path

The Certificate in SEO Audit: Core Principles is an excellent way to dive into the world of search engine optimization. With this certification, you'll master essential skills for conducting thorough SEO audits and learn the core principles of this critical digital marketing discipline. 1. SEO Auditor (45%): As an SEO auditor, you'll assess websites to identify and resolve issues that hinder search engine visibility. You'll learn to evaluate on-page and off-page factors, perform keyword research, and analyze competitors. 2. Technical SEO (30%): Technical SEO focuses on optimizing the backend structure and foundation of a website. This role requires understanding crawlability, indexing, site speed, mobile optimization, structured data, and XML sitemaps. 3. SEO Content Writer (15%): High-quality content is crucial for SEO success. As an SEO content writer, you'll create engaging, keyword-optimized content, ensuring it resonates with your audience and search engines alike. 4. Local SEO Specialist (10%): Local SEO is essential for businesses targeting specific geographic areas. As a local SEO specialist, you'll optimize Google My Business listings, online reviews, and local citations to improve search visibility in local markets. This certification's skillset is in high demand in the UK, with competitive salary ranges and numerous job opportunities. By mastering these core principles, you'll position yourself as a valuable asset in the digital marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN SEO AUDIT: CORE PRINCIPLES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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