Executive Development Programme Media & Public Opinion Formation
-- viewing nowThe Executive Development Programme in Media & Public Opinion Formation is a certificate course designed for professionals seeking to excel in media and public relations. This programme emphasizes the crucial role of media in shaping public opinion and equips learners with essential skills to navigate this dynamic landscape.
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Course Details
• Understanding Media & Public Opinion: An overview of media platforms, public opinion formation, and their interplay.
• Media Analysis: Techniques to analyze media content, messages, and impact on public opinion.
• Public Opinion Research: Methods to measure, track, and interpret public opinion trends.
• Crisis Communication: Strategies for managing media relations during organizational crises.
• Media Ethics: Examining ethical considerations in media practices and public opinion formation.
• Digital Media & Social Influence: The role of digital media in shaping public opinion and reputation management.
• Stakeholder Management: Engaging with key stakeholders and influencing public opinion through effective communication.
• Media Training: Skills and techniques for executives to effectively communicate with media professionals.
• Case Studies in Media & Public Opinion: Analyzing successful and unsuccessful media strategies and their impact on public opinion.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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