Advanced Certificate in PR Crisis Response in a Digital World

• Advanced PR Crisis Management: This unit will cover the latest strategies and techniques for managing PR crises in the digital age.
• Digital Crisis Simulation: Students will participate in realistic digital crisis scenarios to practice their response skills.
• Social Media Listening and Monitoring: This unit will teach students how to use social media listening and monitoring tools to detect and respond to potential crises.
• Crafting Effective Digital Crisis Responses: Students will learn how to craft effective and timely digital responses to crises.
• Stakeholder Communication in a Digital Crisis: This unit will cover best practices for communicating with stakeholders during a digital crisis.
• Legal and Ethical Considerations in Digital Crisis Response: Students will explore the legal and ethical implications of digital crisis response.
• Digital Crisis Prevention: This unit will teach students how to proactively prevent digital crises through effective communication and reputation management.
• Measuring the Impact of Digital Crisis Response: Students will learn how to measure the effectiveness of their digital crisis response efforts.
• Case Studies in Digital Crisis Response: This unit will examine real-world examples of successful and unsuccessful digital crisis responses.