Global Certificate in Marketing and Competitive Intelligence
-- ViewingNowThe Global Certificate in Marketing and Competitive Intelligence course is a comprehensive program that equips learners with essential skills for career advancement in today's fast-paced business environment. This course is critical in a world where staying ahead of the competition is more important than ever, and marketers need to be well-versed in competitive intelligence techniques.
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โข Marketing Fundamentals: Understanding the market, customer needs, and market segmentation.
โข Competitive Intelligence Basics: Gathering, analyzing, and utilizing information about competitors.
โข Marketing Research: Techniques for gathering and analyzing marketing data.
โข Competitive Analysis: Assessing the strengths and weaknesses of competitors.
โข Marketing Strategy: Developing a plan to reach and retain customers.
โข Competitive Intelligence Tools: Utilizing technology to gather and analyze competitive data.
โข Marketing Ethics: Understanding the ethical considerations in marketing and competitive intelligence.
โข Marketing Metrics: Measuring the success of marketing efforts.
โข Competitive Intelligence in Action: Applying CI concepts to real-world marketing scenarios.
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