Global Certificate in Strategic Philanthropic Communications

• Strategic Philanthropy: An overview of the principles and practices of strategic philanthropy, including defining goals, identifying stakeholders, and measuring impact.
• Communications Strategy: Developing a comprehensive communications strategy that supports philanthropic goals, including defining key messages, identifying target audiences, and selecting communication channels.
• Digital Communications: Leveraging digital tools and platforms for philanthropic communications, including social media, email marketing, and website design.
• Media Relations: Building relationships with the media to amplify philanthropic messages and activities, including media outreach, press releases, and crisis communications.
• Storytelling for Impact: Using storytelling techniques to communicate the impact of philanthropic work, including developing narratives, identifying storytellers, and measuring effectiveness.
• Cultural Competency in Philanthropic Communications: Understanding the importance of cultural competency in philanthropic communications, including cultural awareness, diversity, equity, and inclusion.
• Ethics in Philanthropic Communications: Exploring ethical considerations in philanthropic communications, including transparency, accountability, and donor privacy.
• Measurement and Evaluation: Measuring and evaluating the effectiveness of philanthropic communications, including developing metrics, tracking progress, and reporting results.
• Collaboration and Partnerships: Building successful collaborations and partnerships to amplify philanthropic impact, including identifying potential partners, developing partnership agreements, and managing relationships.