Executive Development Programme in Brand Perception for Innovation Leaders

• Brand Perception Foundations: Understanding the basics of brand perception, its importance, and how it influences consumer behavior. • Innovation and Brand Perception: Exploring the relationship between innovation and brand perception, emphasizing the role of innovation in shaping brand image. • Perception Management Techniques: Learning methods to shape and manage brand perception through strategic communication, design, and experiences. • Innovation Leadership: Developing leadership skills essential for driving innovation and fostering a culture of creativity within an organization. • Perception-driven Innovation: Utilizing consumer insights, market trends, and brand perception to inform and inspire innovation strategies. • Brand Perception Metrics: Measuring and evaluating brand perception, including techniques for tracking and analyzing consumer perceptions. • Case Studies in Brand Perception: Examining real-world examples of successful and unsuccessful brand perception management and innovation initiatives. • Brand Perception and Reputation Management: Exploring the connection between brand perception and reputation management, with a focus on crisis communication and brand resilience. • Digital Brand Perception: Understanding the impact of digital platforms and social media on brand perception and best practices for managing online reputation.