Executive Development Programme in Parenting Media Strategy Development

• Parenting Media Landscape: Understanding the current media landscape and how it impacts parenting, including traditional and digital media channels.
• Target Audience Analysis: Identifying and understanding the parenting market segments, their needs, and behaviors.
• Content Development: Creating engaging and informative content that resonates with parents, including storytelling, visuals, and interactive elements.
• Distribution Strategy: Developing a comprehensive distribution strategy to reach parents across multiple channels, including social media, email, and influencer partnerships.
• Measurement and Analytics: Tracking and analyzing key performance indicators (KPIs) to evaluate the success of parenting media campaigns and make data-driven decisions.
• Marketing Ethics: Understanding the ethical considerations and regulations involved in parenting media marketing, including privacy concerns and disclosure requirements.
• Emerging Trends: Keeping up-to-date with the latest trends and innovations in parenting media, including virtual reality, augmented reality, and voice technology.
• Brand Positioning: Positioning your brand in the parenting media market by understanding your unique selling proposition and differentiating factors.
• Stakeholder Management: Building and maintaining relationships with internal and external stakeholders, including parents, employees, and partners.

(Note: This list is not exhaustive, and the specific units included in an Executive Development Programme in Parenting Media Strategy Development may vary depending on the programme's goals and the needs of the target audience.)